“ It is our choices that show what we truly are, far more than our abilities. ”
Meet the Creator of “SAZRIKA” Puja sharma, an ambitious girl from a small village of Rajasthan, who discovered her area of passion in modelling, designing, and presenting herself as a Femina with a strong impact of her Beauty, started her own designed world for those who adore beauty in simplicity “Sazrika”. Sazrika means in Sanskrit (સશ્રીક) Lovely, Puja had a dream of opening her own boutique where she could give options to all the ladies to wear comfort with confidence. She started from scratch, as she had a view that it was not going to be easy. With no prior of experience or knowledge was one of the biggest risk she took in her career. At that point of time, she was doing her job, but she knew this is not her, this job will never accomplish her aspirations, she knew that someday this job is going to make her unhappy and her creative mindset would also suffer. So, after drawing a lot of pros and cons, she decided to leave the job and started working on it. Puja then decided to relocate to Surat, the city of textiles, after quitting her job. she examined a variety of fabric markets in Surat, getting a feel for the fabric and the market's needs. A girl from a village dealing with all the daily problems of a new city, about which she had no idea. But she was adamant and knew that this market would accept her designs one day. During that time market was not so well prepared for new entrepreneurs, but she being furious and fierce to dig her flag into the Saree market. Went through all the ups and downs and marked her presence to be what she is today.
Our story, Puja decided to concentrate on saree patterns in order to modify the definition of beauty. She learned to design by doing it on her own and failing often. This voyage of trying, testing, and failing and trying again. Instilled in her not only patience, but also the experience of failing and persevering to earn the achievement. At the time of incorporation, Sazrika went with online selling through Instagram. They didn't have their products at that time, so they started reselling products on Instagram. Slowly but gradually they started making their presence felt in the market. Expansion of market reach and launching new designs were the future expectations of Sazrika. Sometimes a little push for the start is needed and for Sazrika, all the struggles, all the NO’s from the market were playing that part. Puja began working on it as if it were a masterpiece, while knowing what would happen if we would launch "our own design." They were sitting with empty hands, no money, and a lot of expenses to pay after performing all the labour. Sazrika received its first order at that time, and the process of creating a masterpiece began all over again, but this time for their customer. The term "customer" evolved into "customers" as time passed.
How Puja started Modeling :
Sazrika had a name, but they still needed a face to represent their designs in the market. Customers use to ask for draped pictures, so one day Puja mirror clicked herself and post it in instagram. That picture got a lot of likes and love, Pooja then began creating her own portfolio to exhibit all of Sazrika's designs, and as a result, Sazrika gained a brand face in the form of "Puja Sharma.
Fabrics in Sazrika works
" Sazrika's designs are exquisite and culturally rooted for every Indian occasion, it reflects the taste of the festive spirit. There are various possibilities for embracing a women's beauty: saree, kurti, blouse, and lehengas, all these and much more are available at Sazrika. To top it all the wedding collection.is not only beautiful and elegant but even unique. Sazrika offers a wide range of saree fabrics,
Organza is a sheer, lightweight plain-woven fabric that was originally made of silk.
Georgette - Georgette is a fabric composed primarily of silk, but it can also be made of synthetic fibres such as rayon, viscose, and polyester.
Cotton- Cotton is a staple fiber, which means it is composed of different, varying lengths of fibers. Cotton is made from the natural fibers of cotton plants, which are from the genus Gossypium. Cotton is primarily composed of cellulose, an insoluble organic compound crucial to plant structure, and is a soft and fluffy material. The cotton plant needs lots of sun, a long period without frost, and a good amount of rain. The term “cotton” refers to the part of the cotton plant that grows in the boll—the encasing for the fluffy cotton fibers. Cotton is spun into yarn that is then woven to create a soft, durable fabric.
Linen- Linen is one of the most widely used fabrics and it comes directly from the flax plant. Known as a strong, durable, and absorbent fabric, linen is almost always found and used as a fabric for bedding because it’s soft, comfortable, and it dries much faster than cotton – making it an ideal fabric for people who sweat when they sleep.
Linen is best described a fabric that is made from very fine fibers, derived from the flax plant. These fibers are carefully extracted, spun into yarn, and then woven into long sheets of comfortable, durable fabric called linen fabric.
- Satin silk is the most prevalent type of silk and the one that most people associate with the word "silk." In India, there is a whole community that is known as "craftsmen", who completely runs the area of design. For example, bandhej work for saree is really popular and this is done by both hand and machines, which is very beautiful and pleasant to wear and gives a glimpse of Indian tradition.
Sazrika is empowering this big community with its shorthands. All these craftsman work designs are manufactured in Sazrika, with the help of respected community members, "Shilpkar", Sazrika manufactures sarees in Bandhej, Hand dying, handwork, Zari, and floral.
It was merely a dream at first, based entirely on the efforts of a single person, Puja Sharma. However, Sazrika’s today employs are more than 30 individuals. Sazrika sold over 25000 separate orders over the course of three years, with a stock of over 300 designs. We're attempting to broaden our creative breadth by including more options in our ethnic wear, western wear, and wedding collections. We are increasing our workforce in preparation for such expectations. Sazrika intends to operate in a customer-centric manner. This means we want to provide the best designs to every corner of India at an accessible price. As we move forward, the objective of the larger good and greatest positive impact across a broader spectrum of topics continues to guide us.
Hi, thank you so much for sending this beautiful drape across. The blouse complements the malai saree so well and I am in awe of the whole fitting and look of the saree and blouse. @nisha_vadukool
Hello there, Sazrika. Thank you for this lovely sari. This was one of the last things I bought before lockdown, and I really enjoyed it. @shivani
Hi there, I loved the product. It was amazing. I am so so happy you made my day. In fact, my mother is also happy with my choice of saree. Thank you Sazrika. @anushkaa_gupta
Store Timings :- Monday - Saturday, 10 AM to 6.00 PM
Note : We are closed on Sunday .
SAZRIKA, 5052 Shree Kuberji World ,
Opposite Times Gallaria Saroli ,
Surat , Gujarat- 395010
Mail us on - firstname.lastname@example.org
Toll Free - 1800-889-2588